Advanced Design Concepts and Practice Workshop      

Beijing, China, November 19-21, 2017

Keynote/Invited Speakers

Keynote/Invited speakers

Professor Xie You-bai, Academician of Chinese Academy of Engineering

2. 柳冠中教授,清华大学美术学院
Professor Liu Guanzhong, The Academy of Arts & Design, Tsinghua University, China
Topic: 耳听为虚眼见为实吗

3. Professor Michel van Tooren, University of South Carolina, USA
Topic: Non-conventional Materials in the Future of Aerospace Structures
Better structures by mixing, curving, printing, stirring and monitoring- Design and Manufacturing Aspects 

4. 陈立平教授,华中科技大学,
Professor Chen Liping, Huanzhong University of Science and Technology, China

5. Professor Yong Zeng, Concordia University, Canada
Topic: A science of design for studying design activities: object of study, axioms, and research methodologies

6. Other keynote speakers at the conference please visit ICMD at

Introduction to keynote speakers/invited speakers

1. 特邀院士报告:Professor: Xie You-bai, 谢友柏院士, Academician of Chinese Academy of Engineering


Professor Xie You-bai

 Academician of Chinese Academy of Engineering


Professor Xie, You-Bai, 1933 born in Shanghai, graduated from Jiao Tong University (Shanghai) in 1955
with a speciality of IC engine manufacturing and stayed for teaching. He is now the professor of Shanghai Jiao Tong University and Xi’an Jiaotong Universitya specialist in the areas of machinery science and tribology, and has been elected to the Chinese Academy of Engineering as a member in May 1994. He has put forward his Three Axioms of Tribology and Four Basic Laws in Design Science and presented many research results concerning with the systems engineering of tribo-systems, the flowing, integrating, competing and evolving of knowledge in design and all of them have been applied to the dynamic design of rotor-bearing systems of large turbine-generator sets, the low friction design of IC engines and the development of technique related to the internet-based design knowledge services. Recent decades he has focused on the study of Design Science. After defining that design is the beginning of all purposeful activities of human, the necessity of considering physical, mental and social requirements simultaneously in design, three elements of innovation (meeting the requirements which cannot been met yet, using the knowledge which has not been used and winning the competition), the principle of creativity leading design, the practicality and randomness of creativity, the relationship between data, information and knowledge, the relationship between human and computers in design, the driving force and resistance of knowledge flow in design and the education of design engineers were investigated. The courses which he has taught included Theory of Mechanism, Design of Machine Elements, Theory of Vibration, Theory of Hydrodynamic Lubrication, Bearing Technique, Elasto-hydrodynamic Lubrication, Tribology, Theory and Methodology of Modern Design, Innovation Thinking and Modern Design, Life-cycle Performance Digital
Prototype, etc.     

2. Professor: Liu Guanzhong, 柳冠中教授,Tsinghua University, China


Professor: Liu Guanzhong,

The Academy of Arts & Design, Tsinghua University, China       






        Professor of Academy of Design & Arts, Tsinghua University, Ph.D. Mentor
Honorary Vice President and Director of Expert Committee of China Industrial Design 
Director of Master’s Degree of Engineering Group of National Instructive Committee in 
Industrial Design Education
President of Design Strategy and Prototype Innovation Institute, The Research Center of Arts and Science, Tsinghua University
Honorary president of the Design Arts and Media College of Nanjing University of Science and Technology
Part-time professor and doctoral tutor of Nanjing Arts Institute
Honorary president of the Guangdong Industrial Design Training Institute

Works: Outline of Matterology;Comprehensive Design foundation;Methodology of Design;Beyond the Form.

From 1961 to 1966, he studied in Department of Architectural Designing, Central Academy of Art and Design (Five-year Undergraduate). From 1974 to 1978, he served as an interior designer at Beijing Construction Design Institute, mainly responsible for lighting and lights design of public buildings.

He has finished “lighting series design for Chairman Mao Memorial Hall as well as the structural design and implementation of the construction technology”. From 1978 to 1980, he took postgraduate program in Fine Arts Department of Central Academy of Art and Design. After graduating with a master’s degree, he took a teaching post. From 1981 to 1984, he studied as a visiting scholar at National , Stuttgart Academy of Design in Germany with a Western Germany DAAD scholarship, during which , a “new utility patent” -----“nodes” was issued. In 1984, he returned to China to teach at Central Academy of Art and Design and he became the first dean of industrial design department in China from Aug. 1984 to 1999, building up the industrial design education system in China. The industrial design syllabus was awarded the second prize of outstanding achievements for Beijing higher education in 1992. At the invitation of Nagoya Division of Federation of International Industrial Design Association, he gave a lecture in 1989. In the same year, he was awarded the “Returned Overseas Outstanding Contribution” by National Personnel Authority and Ministry of Education. He was conferred the academic title of professorship in Central Academy of Art and Design in 1992. In 1997, “Industrial Design System Textbooks” authored by him won first-class reward of excellent achievements in Northern Ten Provinces. In the same year, “Industrial Design” was approved as Second-rank Key Subject by Ministry of Light Industry”. In 1998, he was awarded as “scholar of governmental special allowances”. In 1998, he was honored as “excellent visiting scholar” and honorary professor by the Hong Kong Polytechnic University. In 1998, he was appointed as Ph.D supervisor of Central Academy of Art and Design. In 1999, he was awarded the Silver prize of the ninth National Fine Arts Exhibition for his “Cellphone Conceptual Design”. In the same year, he was employed as professor and Ph.D supervisor by Tsinghua University after Central Academy of Art and Design was incorporated into Tsinghua University. In 2000, the article “Science of Human Things-----Design Methodology” was included in the book “Must Read for Designers” (SBN 3-89850-018-7) by German HOCHENHEIM publisher. In 2001, “Industrial Design System Textbooks” authored by him won first-class reward of excellent achievements for Beijing higher education, and second-class reward of excellent achievements for higher education of Ministry of Education. In 2004, he was appointed by "IF" agencies as excellent design review members of China region. During 2002 to 2005, he was honored as “good teacher and helpful friend” for 4 times by Tsinghua University. He was appointed as director of Master’s Degree of Engineering Group of National Instructive Committee in Industrial Design Education in 2008, and appointed as president of Design Strategy and Prototype Innovation Institute, Academy of Arts and Design, Tsinghua University in 2009.

He has created theories such as “style design”, “matterology” methodology, “design culture”, and “symbiotic aesthetics”, which were accepted and cited in theoretical circles of industrial design in developed countries. He is one of the most famous academic leaders, having great social influences in the area of industrial design. 

3. Professor Michel van Tooren, University of South Carolina, USA 

Professor Michel Van Tooren
SmartState(TM) Chair for Multifunctional Materials and Structures
Director of the SmartState(TM) Center for Multifunctional Materials and
Structures (MFMS)
Director Ronald E. McNAIR Center for Aerospace Innovation and Research
College of Engineering and Computing, Department of Mechanical Engineering
University of South Carolina, USA

Michel van Tooren is Professor Aerospace Systems Design and Structures at the College of Engineering and Computing (CEC) of the University of South Carolina, SmartState Endowed Chair in the Center for Multifunctional Materials and Structures.  and Director of the Ronald E. McNAIR Center for Aerospace Innovation and Research. Michel has a BSc, MSc and PhD in Aerospace Engineering and joined CEC in September 2013. Before joining USC he worked for Fokker Aerostructures in the Netherlands as Manager New Concept Development. He combined this position in industry with a part-time appointment at the Faculty of Aerospace Engineering of the Delft University of Technology. Prior to that he worked ten years as professor Systems Integration Aircraft at the same University, building a group specialized in Aircraft Design, Flight Mechanics and Multi-disciplinary Design Optimization. This group became well-known for its work in MDO, Aircraft Design, KBE and Truck Aerodynamics. He combined the research activities with a position in the management team of the faculty of Aerospace Engineering as vice dean. All this followed a previous ten years of research, education and innovation in design of composite structures. His research focus at CEC is on design and manufacture of composites structures, especially thermoplastics. In addition he serves as the Program Director Aerospace Engineering Studies for CEC. 

Lecture Tipoc: 

Non-conventional Materials for Advanced Structures
Better structures by mixing, curving, printing, stirring and monitoring- Design and Manufacturing Aspects 

Recent developments in composite material and manufacturing technology have given us ‘full’ composite commercial aircraft in which the percentage of fiber reinforced polymer structure is at an all-time high. One could conclude that this will end an era of development and we can move on to a next challenge, for example achieving a similar goal in automotive or shipbuilding. Being an aerospace materials and structure engineer that doesn’t feel right and a next challenge in aerospace would be much preferred over a shift in application domain. The discussion will therefore be focused on improving the performance of the full composite aircraft by adopting and adapting many ideas that are available or under development that can help to improve key characteristics of aircraft structures such as acquisition cost, weight, in-service cost and lead time.

The developments that will be reviewed are related to mixing, curving, printing, stirring, joining and monitoring of composites and their constituents. The topics are discussed in general first and then the research done at the McNAIR Center and its partners will be highlighted as an example of what could be of interest and what it would improve for a next generation of aircraft structure. A short outlook to what the new technologies would require from design tools will complete the talk.

4. Professor Chen Liping 陈立平教授, Huazhong University of Science and Technology, China

Professor Chen Liping

Professor of Mechanical Engineering Department

Huazhong University of Science and Technology, China

Dr. Liping Chen is a professor at school of mechanical science & engineering, Huazhong Univ. of Science and Technology. He is the director of the research center of national CAD support software engineering technology (wuhan), and the academic committee member in civilian aircraft flight simulation state key laboratory. In recent twenty years, hisresearch focuses on the geometric constraint solving, multi-body system dynamics, multidisciplinary modeling and simulation analysis of digital design support technology. Also, he has undertaken a number of related national natural science foundation projects, national 863 plan project and enterprise cooperation projects.

Recently, his research interests are the physical system modeling and simulation method including theory research, tools development and engineering application. He has proposed the theory of multiple field constraint fusion and launched the consistent representation method in physical system with differential algebraic equation in time domain and partial differential equation in space domain, which can provide the fundamental support for the new generation of complex physical system modeling and simulation tool. Moreover, he has organized and developed the first unified modeling and simulation platform (MWorks) based on Modelica in the Asia-pacific region, the platform has been widely used in the domestic aviation, aerospace, automobile, engineering.

Topic: 知识自动化、非线性控制与参数自感知研究初步

5.  Professor Yong Zeng, Concordia University, Canada

Professor Yong Zeng
Concordia Institute for Information Systems Engineering, Concordia University.
NSERC Chair in Aerospace Design Engineering

Dr. Yong Zeng is a Professor in the Concordia Institute for Information Systems Engineering at Concordia University. He is NSERC Chair in Aerospace Design Engineering (July 2015-June 2020) and was the Canada Research Chair (Tier II) in design science (April 2004 - August 2014). He is the Editor-in-Chief of Journal of Integrated Design and Process Science (published by IOS) and an editorial board member of Computers in Industry and Journal of Computational Design and Engineering. His research aims to understand and improve creative design activities, which crosses design, computer science, mathematics, linguistics, and neurocognitive science. He has proposed the Environment-Based Design theory.

Prior to joining in Concordia in August 2003, he was a research associate at National Research Council of Canada for about two years after he received his Ph.D. from Mechanical and Manufacturing Engineering at the University of Calgary in 2001. He obtained another PhD degree in Computational Mechanics from Dalian University of Technology in 1992, where he also received his Master's degree in 1989. Between his two PhD studies, he was a faculty member in the Department of Civil and Architectural Engineering at the Institute of Logistics Engineering, where he completed his B.Eng degree in Structural Engineering in 1986.

Topic: A science of design for studying design activities: object of study, axioms, and research methodologies
Abstract: Conceptual design is an early and critical phase of the engineering design process. Decisions made in the conceptual design phase can affect dominantly the final product cost. Therefore, having good concepts at the end of this phase is one of the important factors to successful actions. This requires effective and efficient methods and tools that can help designers deliver innovative and creative solutions. To build such methods and tools, it is indispensable to discover the knowledge about design activities such as the nature of design, factors affecting design activities and the designer’s mental process. This work is a continuing effort to build a science of design which aims to discover knowledge about design activities through formal scientific process. In this talk, we will focus on a new design theory that has been developed based on two postulates:
Postulate of recursive design reasoning: Design reasoning follows a recursive reasoning process.

Postulate of designer’s stress-creativity relation: Design creativity is related to designer’s mental stress through an inverse U shaped curve.
Physiological experiments will be introduced to show the challenges in experiment design and analysis for such studies, and to illustrate our findings about the relationships between designer’s mental effort and mental stress, which are quantified by electroencephalography (EEG) and heart rate variability (HRV), respectively. Future trends in this research will also be discussed.
Applications of this scientific theory will be presented, covering education design, organization behavior, and role of perception in creative design.


Website Builder